KB will add Disney touch to its homes
- Share via
Struggling home builder KB Home said Wednesday that it was counting on Mickey Mouse and friends to help boost sales of new homes.
The builder, one of several hurt by the housing slump, signed a licensing deal with Walt Disney Co. to offer home design features based on many of the entertainment company’s most popular characters.
Financial terms of the deal with Disney’s consumer products unit were not disclosed.
Westwood-based KB Home will begin offering the Disney Home features early next year. Customers can choose from flooring, lighting, wall coverings and other products featuring Disney characters.
“It’s a very unique proposition that will help us sell homes, will raise our brand and will generate revenue for both companies,” said Jeffrey Mezger, KB Home’s president and chief executive.
Home builders across the country have been responding to declining sales by slashing prices to lure in buyers.
KB Home is expected to release its third-quarter earnings results today.
The builder’s shares fell $1, or 4%, to $24.09. Disney rose 45 cents, or 1.3%, to $34.52.
Inside the business of entertainment
The Wide Shot brings you news, analysis and insights on everything from streaming wars to production — and what it all means for the future.
You may occasionally receive promotional content from the Los Angeles Times.
