Army to Enlist New Recruiting Slogan
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From Times Wire Reports
WASHINGTON, D.C.
In its battle to win the hearts and minds of recruiting-age Americans, the Army is replacing its main ad slogan -- “An Army of One” -- with one it hopes will pack more punch: “Army Strong.”
The new approach, the fruit of a $200-million-a-year contract with a major advertising agency, was announced by Army Secretary Francis J. Harvey.
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