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Cherokee Retains Financo to Review Strategies

Cherokee Inc., Van Nuys, has retained Financo Inc. of New York to review and analyze Cherokee’s financial and strategic alternatives, the company said, including the sale of Cherokee, a merger or the formation of joint ventures or acquisitions.

Cherokee licenses brand names for apparel, shoes and accessories.

Financo is an investment banking firm specializing in mergers, acquisitions, divestitures and other financial advisory services for merchandising and consumer product companies.

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