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AlphaServ.Com Targets Hand-Held Devices

TIMES STAFF WRITER

Santa Ana-based alphaServ.com, one of Orange County’s hottest stocks despite the company’s financially troubled past, is tailoring its Internet technologies to work on hand-held devices.

One of the firm’s most popular applications is a software program that helps investors track their holdings by fetching stock price quotes from the Internet and plugging them into popular personal finance programs such as Quicken.

The program, which the company initially launched in 1996, taps the wealth of financial information available for free on the World Wide Web. The latest version, StockVue 99, is available free of charge at https://www.stockvue.com. AlphaServ.com makes money on the banner advertisements people see when they use the program.

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StockVue 99 works with both devices that use the Windows CE operating system as well as those in 3Com Corp.’s Palm Pilot family.

Since October, the company’s stock has jumped from less than $2 a share to the mid-$6 range. On Friday, the shares were unchanged at $5.56 on the Nasdaq market.

P.J. Huffstutter covers high technology for The Times. She can be reached at (714) 966-7830 and at [email protected].

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