4 Financial Firms Join Microsoft Site
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Microsoft Corp. said Wednesday that four leading financial institutions will market customized content on its personal finance Web site.
Customers of Citigroup Inc., Bank of America Corp., Charles Schwab & Co. and American Express Co. could personalize the start-up pages of the software firm’s MSN MoneyCentral Web site with content from the institutions that has been tailored to the users’ interests. Financial terms of the deals were not disclosed.
Merrill Lynch & Co. already has an alliance with MSN MoneyCentral that offers access to the firm’s equity research, market commentary and financial management tips, Microsoft said.
The address of the Microsoft Web site is https://www.moneycentral.msn.com.
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