Spin Takes On New Meaning in CD Press Kit

Disneyland’s promotion of the Light Magic street show is as high-tech as the performance itself.

The park unveiled its first interactive press kit on CD-ROM to give media members a virtual glimpse of the new nighttime show. The disc includes film clips of Light Magic’s construction, interviews with key creative executives and snippets of the soundtrack, not to mention still photographs and traditional text press releases.

Brocato said Disney’s film and television divisions have used CD-ROM technology to produce press materials for some time. He said it seemed appropriate for Disneyland to make the jump with a show with as many bells and whistles as Light Magic.

The press reaction so far?

“The response has been very much thumbs-up,” Brocato said. “Except for those without CD-ROM capability. We’re mailing traditional press kits to those folks.”