A consumer’s guide to the best and worst of sports media and merchandise. Ground rules: If it can be read, played, heard, observed, worn, viewed, dialed or downloaded, it’s in play here.

What: “On Hoops” Website.

https://www.onhoops.com

Sacred cows are an endangered species on this trash-talking website written by, and for, NBA fans with IQs higher than a typical night’s point output by the Vancouver Grizzlies. Michael Jordan, Magic Johnson, Shaquille O’Neal, Scottie Pippen, Grant Hill--pick an icon, any icon, and there’s a good chance he’s skewered somewhere on this page.

“ ‘On Hoops’ is not affiliated with the NBA in any way,” the site lets you know up front. “We have the utmost admiration for the Game and the League and hope not to conflict with any of the League’s Internet plans, no matter how boring they may be.”

Among recent postings:

--An open letter to Jordan, suggesting to His Airness that it is finally “Time to Hang Up Those Jordans,” for good, because “You certainly don’t want to be remembered as the guy who couldn’t win without Luc Longley or Dennis Rodman.”

--”New York Home Game Experience” was submitted by an out-of-town fan making his first visit to Madison Square Garden for a Knick game. His findings included, “The New York crowd can be very outspoken about the Knicks players,” and “ ‘Ewing you [stink]’ were the three words most spoken.” And “Ewing did a very good impression of me trying to get a date. He went something like 0 for 50, but kept trying.”

--Other screeds bearing such titles as “Stay Retired, Magic,” “Can the Bullets Management!” and “How The Hell Are The Pistons 21-7?” The page is interactive as well, asking visitors for nominations for “The Journeyman/Chump Register,” whose members are defined as “masters of the 10-day contract, league minimum plus meal money.” (Most recent inductee: Benoit Benjamin, in a photo finish over J.R. Reid.) There’s also “We Want Your Soul” questionnaire, which directs you to give your age by checking one of these categories:

I love Shaq (one to 10 years).

I love Michael (11-18).

I love Magic and Larry (19-25).

I love Dr. J (26-35).

I helped build Boston Garden (over 36).

There are worse things than spending a half hour or so scrolling through “On Hoops.” It’s far more useful, and entertaining, than spending two hours with, say, the Nets and the Raptors.