Cherokee Inc. Posts $336,000 Profit
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Cherokee Inc., a Van Nuys company that transformed after a bankruptcy reorganization from an apparel supplier to a licensor and marketer of its brand name to clothing retailers, reported a $336,000 fiscal second-quarter profit on net sales of $2.16 million.
A year earlier, Cherokee lost $5.43 million on $18.9 million in net sales.
In the six months that ended Dec. 2, the company earned $3.18 million on net sales of $12.9 million, in contrast with a loss of $7.77 million on $45.1 million in net sales a year before.
After filing for Chapter 11 bankruptcy in November 1994, Cherokee stopped manufacturing and importing its line of casual women’s apparel and sold most of its inventories.
It now licenses its brand name to retailers including Target, Modern Woman / Woman’s World and Mervyn’s.
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