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Club Med Challenges ABC Ads: Club Med Inc. has sent a letter to Capital Cities Broadcasting Co., the parent of ABC, alleging patent infringement over ABC Entertainment’s use of “The Antibiotic for Civilization” in promoting their new fall show, “Going to Extremes.” Club Med said it has federal registrations for its slogan, “The Antidote for Civilization,” which the company has been using since 1981 to promote its vacation packages in the Caribbean and elsewhere. ABC has turned the matter over to its attorneys.
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