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From Times Staff and Wire Reports
Procter & Gamble Dropping Some Products: Procter & Gamble Co. plans to eliminate up to 25% of the unproductive versions of its brands during the next 18 months. P&G; sells a huge number of products, but some sizes and varieties produce only limited revenues. While no brands will be cut in the company’s move, 15% to 25% of the varieties that aren’t selling well will be eliminated. The move is part of the consumer products giant’s strategy to strengthen its position in retail outlets.
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