Mathias Forms Firm to Market for Pre-Retirees

Two-time Olympic decathlon champion Bob Mathias has formed his own company, Mathias Marketing--with offices in Costa Mesa--to help market new master-planned housing communities for active adults approaching retirement.

Mathias, who won Olympic gold medals in 1948 and 1952 and went on to a movie career and four terms as a U. S. congressman from California, says use of his name and image for continued fitness is an important strategy in appealing to the over-55 market. “We are appealing to a previously untapped and neglected market,” he said. “Even though it is the fastest-growing segment of our society, many builders are overlooking it.”

Marketing will be customized for each project, he said, but a key part would be Mathias’ endorsement and a series of personal appearances along with a Mathias-approved exercise program for active seniors.