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From its newspaper ads, you’d never know that Woody Allen’s “Hannah and Her Sisters” won three Oscars. Other Oscar-winning movies, in the pursuit of the greater box office that Oscar brings, are plastered with statuettes and bannered with the words “Academy Award Winner.” Not “Hannah.” It’s just making a “Special Return Engagement.”
“Whatever representation in the ads is certainly done with Allen’s input and involvement,” said Orion Pictures’ exec vp of marketing, Charles Glenn, from NYC. “Mr. Allen has different thoughts and reflections on promoting his pictures in the newspaper.”
But what about the full-page Variety ad that Orion took out last week to thank the academy for the Oscars? The Wood Man OKed that, too, Glenn said.
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